Three seasons before 2025, eight and a half billion dollars was spent on video games, and Royal Kingdom was the biggest purchase. Lord

According to Sensor Tower ‘ s latest report, global spending on advertising for digital games was estimated at $8.7 billion in the first three quarters of 2025. The Royal Kingdom, under the banner of Dream Gomes, became the highest-input game in the cycle and jumped to 18th place on the Sensor Tower income list.

According to the annual income list from the fourth quarter of 2024 to the third quarter of 2025, LastWar ranked first at $2.36 billion, with Royal Match ($2.157 billion), the King’s Glory ($2.131 billion), Whiteout Survival ($2.114 billion) and Monopoly Go ($2.048 billion). With regard to the size of its users, Roblox is a long leader with 392 million active-month users, its closest competitor, Candy Legend, is 124 million, and Kings Glory is third in 73 million.

In the third quarter of 2025, the range of shooting and geographic location-type games grew in ring-to-ring income within their application in all regions of the world. Among them, the Asian market shooting game IAP income ring increased by 33.5 per cent, while the North American market grew by 19.3 per cent; the Latin American market grew by 25.5 per cent and the European market by 25.4 per cent in the geographical category, as represented by the Boggo Go. By contrast, action-like games show a downward trend in North America (-18.3 per cent), Asia (-7.4 per cent), Europe (-15.5 per cent), Latin America (-13.4 per cent) and other regions (14.1 per cent).

In the third quarter, iOS game IAP income increased by between $1 and $13.4 billion over the same year, and Wang Glory became the largest contributor to income. Revenues from IAP in Andreaux grew by between 5.5 and $7.7 billion, with Roblox at the top of the income list. The number of iOS game downloads dropped from 9.3 to 1.9 billion in the same year, Android downloads declined from 7.1 to 10.4 billion, and Roblox became the two platform download champion.

According to the report, in the third quarter, digital advertising expenditures in the East-West market were dominated by mobile advertising networks such as AppLovin and AdMob. In the United States market, such platforms accounted for 66.47 per cent of advertising, ahead of YouTube (21.47 per cent), Instagram (4.69 per cent), Facebook (3.9 per cent) and TikTok (1.89 per cent). The Japanese market mobile advertising network accounted for 52.58 per cent, followed by YouTube (21.92 per cent) and TikTok (14.56 per cent). At the mainframe and the PC end, YouTube became the largest digital advertising platform in both locations.

Between the fourth quarter of 2024 and the third quarter of 2025, Dream Gomes ranked high on the United States list of mobile game distributors with $373 million in digital advertising, followed by e-mail ($278 million), Playtika ($239 million), Microsoft ($212 million) and Take-Two ($203 million). During the same period, the highest levels of advertising in the United States market were in Royal Kingdom ($212 million), exceeding Candy Legend ($180 million), Royal Match ($161 million), Brawl Stars ($99 million) and Evony: The King’s Return ($98 million).