Zhejiang is the first province to launch a micro-short show.

In September 2025, the Zhejiang Provincial Council held a symposium in Hangzhou on the twentieth anniversary of the “Eight Projects” for the construction of culture. The same day’s television feature, “The Power of Culture – The Retroactivity and Practice of Xi Jinping Cultural Thoughts in Zhejiang”, was broadcast on the Zhejiang General Channel and on Zhejiang Watch, in which reference was made to the development of the Zhejiang film culture.

Zhejiang’s report card, however, is very bright in the area of micro-short dramas.

I. Zhejiang Sung Xiao-Soo first provinceData from DataEye show that in the first half of 2025, the Zhejiang connection heat was valued at 1.71 billion, second only to $5.64 billion in Beijing, making it the first province in which the microshort play was distributed.

Data from DataEye show that Zhejiang Province also has the largest number of micro-short play platforms and sponsors in the country, with 19 head platforms and 88 owners.

Among them, the micro-synthetic platform type of business, which gathers in Zhejiang, is particularly prominent, providing a strong support for the development of the micro-synthesis of the Zhejiang. In addition, the Zhejiang mini-synthesis has been marked this year: as of June 2025, Zhejiang Province had 34 micro-syncs elected to the National General Authority of Radio and Television for the “Travel with Micro-Synthetics” project, which represents 18.7 per cent of the country’s total, and for two consecutive years ranked first in the country’s provinces (districts and municipalities). — In the first seven months of this year, the cross-section has received more than 2,300 small-screen drama groups, more than it did throughout last year. Zhejiang culture is one of the main priorities of the micro-feature?

As can be seen from the above report card, the status of the mini-literacy in the Zhejiang cultural construction is being raised in an unprecedented manner, with its economic benefits and cultural values increasingly recognized by all.

(i) Micro-short plays with economic empowerment and cultural diffusion

For the first time in 2024, the market for our microbliographies surpassed the size of the cinema, and DataEye expects to reach 63.4 billion in 2025. The characteristics of the micro-short drama, “low input, fast output, high adaptation”, and the efficient industrial value transformation capacity allow for a rapid transformation of traditional film practitioners.

Compared to traditional video projects, micro-short dramas match market demand in both the production cycle and the scale of investment, and respond quickly to the cultural needs of viewers, while also reducing the risk of investment in cultural industries, serving as an important engine for boosting cultural consumption and fostering new quality cultural productivity. As of June 2025, the country had 696 million users of micro-short dramas, representing nearly 70 per cent of the total number of Internet users. At the cultural level, the mini-trama has gradually become an important form of popular culture.

In particular, the Zhejiang, which has a long history and a deep cultural background, whether it is the transmission of the concept of rural renewal through the hymns of water and the promotion of non-mindful culture through the Song Dynasty, can achieve the purpose of “cultural immersion” in a way that is closer to the scene of life and easier to understand, providing a new paradigm for the construction of culture that is “lightly quantified, deep-seated”.

(ii) Trends in refiningI don’t know.Jean.MicroShortplayProgressiveMaking culture a focus

In the past, the content of some of the micro-syncs has been overshadowed by, inter alia, exaggerated deviations from reality. This year, however, there has been a significant increase in the input of micro-short plays in such areas as the grinding of scripts, the selection of actors, the troupe, and later production.

In August of this year, three series of fine, short short-time shorts were opened in a cross-section, and the film producers said to DataEye, “The 150,000 small-cost shorts are over and it is difficult to make good work without input. This year’s production and publicity costs have risen significantly over last year’s, and the market needs the best, mainly because the audience won’t pay for low-quality content!”

The director of a video base in Ningbo, Zhejiang province, who had recently been interviewed by the DataEye short-draught observer, also stated that the fine quality of the short-draught industry had reached a more mature stage. The boundaries and layers of the long and short dramas are now becoming increasingly blurred, and neither content creators nor actors distinguish between them.

Not only is there an increase in financial investment, but the subject matter of micro-syncs is also being broadened beyond traditional tracks such as “sweet-sweet” and “family ethics” to extend to diverse areas such as science fiction, space and the Red Book Brigade — to become new players in cultural construction. For example, a series of high-quality, fine-quality, short-time dramas, such as the high-concept science-fiction puzzle ” Over 10,000 metres ” , the country’s first space-sci-fiction micro-short play, ” I’m a Charterhead on the Moon ” , and the red-language magazine ” The Dream of the South ” , have gradually reversed the stereotype of micro-short “low and low.”

I don’t know.IIII’m not sure.Behind the policy incentives: Micro-Sphere Enterprises are highly valued

In recent years, there has been considerable support for micro-features in cultural construction. Most directly, it is policy incentives.

Zhejiang Province has developed a three-tiered support system for “funds + awards + services”, which supports micro-synthesis enterprises with real money and silver.

Since 2023, there have been more than 30 incentives for the micro-synthetic industry in various municipalities in Zhejiang province, including the districts under which they are located. For example, the first $200 million micro-synthetic development fund was set up in Hang District in 2024 to focus on supporting the “mistro-synthetic+ Letter Brigade” track.

This year, the Zhangzhou West Lake Zone Zone also launched a policy package entitled “Ten mini-tramas”, which covers ten micro-trama enterprises, including rent subsidies, project support, split awards, creative awards, etc., with a capacity for short drama, all of which benefited from the policy. In addition, Zhejiang has created a new “M511 Photogram” space, which is designed to create a small-time business cluster through the “Digital Recreation + IP Introduction + Chain Master Operation” model.

Behind the policy incentives, the position of micro-short play enterprises is also rising. According to Xinhua, of the eight projects for cultural construction in Zhejiang province, new forms of culture, such as micro-bliographies, online literature and animation, have been strongly nurtured as new agents of cultural change in Zhejiang.

This year, the Zhejiang province’s “Eight Projects” for the construction of culture took place at a 20-year provincial council meeting in which the founder and representative of the CEO Chen Yunbing, the sole cultural enterprise, reported on the innovative results of the mini-short show in the areas of cultural dissemination and integration of the literary brigades. Chen Yunbai indicated that the deep cultural soil of the Zhejiang has given the capacity of short dramas the opportunity to be pioneers in the country ‘ s micro-short theatre industry.

In 2020, the first paid short play business model opened up the new field of paid short play. To date, hundreds of short films have been created, many of which have been selected for the National Radio and Television Authority’s “Travel with Micro Shorts” project, the National Radio and Television Agency’s “Video for Good Videos” campaign and the International Micro Shorts Competition.

III. How Zhe

Zhejiang Province has seen the development of a dynamic micro-temperature industry, with bold innovations and visions.

(i) Political and corporate partnerships for bold innovation

Customizing micro-short dramas is becoming an important model for the transmission of cultural ideas by Governments, businesses and civil service institutions. In 2023, for example, an exploration of the content of the “Micro-Sphere + Letter Brigade” was launched, and more than 20 mini-Spheres have been produced, of which 9 have been selected for the National Radio and Television Directorate’s “Travel with Micro-Sphere” project, with a recommended catalogue of over 40 per cent.

Behind the model, the innovative exploration of the Zhejiang microtrama enterprise system is also progressive and forward-looking. The collaborative practice of the river ‘ s unlimited capacity is a model of institutional innovation. In 2024, the Zhejiang Cultural Industries Investment Group (Zhejiang State-owned cultural enterprises) and its main subsidiary, Jiang Jiang Film Group, entered into an in-depth strategic partnership with the company’s capacity shorts in the field of micro-short dramas, establishing the joint venture’s “unlimited capacity of the river”, creating a micro-shorts platform for close cooperation between the first provincial State and industry-owned companies, and developing innovative cooperation models for State-owned capital ownership and in-depth private capital participation.

Partnerships and bold innovation are also reflected in the mechanisms for interaction between business and industry, and the virtuous interaction between business and government becomes a key driver for industrial upgrading. At a 20-year provincial council meeting on the “Eight Projects” for the construction of culture in Zhejiang province, the founder and representative of the CEO Chen Yunbing, the only cultural enterprise, shared the results of the micro-short show and its innovative exploration in areas such as cultural dissemination and the integration of the literary brigades.

Zhejiang has shown a strong forward-looking vision in terms of “school cooperation”. As a strategic co-builder of the “Strategic Co-operation Base for Research and Research in Micro-Synthetics”, the Gang, a joint venture company with the Jiang Film Group, has launched the Star-Small Eco-Cooperative Programme in strategic cooperation with the Chinese Academy of Fine Arts, the Zhejiang Media Institute, the Zhejiang Music Institute and Hangzhou Teacher Training University. Through projects such as the “Young Directors Programme”, “Creatives Development”, over a three-year period, tens of thousands of professionals have been trained to address the shortage of talent from the source. This cooperative model of “business questions, college answers” is both a source of fresh blood for industry and a close link between the teaching of scientific research and market demand.

(ii)Culture at seaZhang, sail!

With precision indigenousization strategies, diversified business models and deep cultural accumulations, national micro-films have also created a “high-profile rush” abroad. Zhejiang’s micro-synthetics company, which traveled out of the country with Zhejiang culture, were broadcast on overseas social media platforms in large numbers of popular micro-syncs. For example, a multi-compatible shorts-breed micro-synthetics, which are broadcast on YouTube, have received nearly 400,000 subscribers.

In addition, a multi-platform differentiated operational strategy for the construction of product matrices that cover different pay habits was adopted. According to the public information, the Capacity Shorts are now in the overseas market with two micro-facility APPs, one for Starshort in the internal purchase mode and the other for RadReel in the mixed liquidity model. According to DataEye-ADX Overseas Shorts, two micro-shorts with a capacity for shortshows, APP Radreel and StarShort, performed well. Radreel was on line in 2024, with more than 31.16 million master plans dropped, 525 days of continuous delivery, an estimated 400,000 downloads at both ends last month and an estimated income of $4.105 million at both ends.

In February this year, the capacity drama was once again on the line of a micro-short drama, AP Starshort, with a double-end forecast of $1.859 million and a double-end forecast of $394.6 million downloads last month.

From the “golden and silver” in the policy kit to the innovative practice of national entrepreneurship, the Zhejiang microtrama has gradually moved to an important place in the construction of culture, and has never been an accidental “window”, but a corollary of the clash between cultural genes and industrial dynamism. As the temperature of policy, the thickness of industry, the strength of talent and the depth of culture continue to resonate, the Zhejiang mini-intense is becoming not only a “new light” for cultural construction, but also a “new model” for the development of high-quality Chinese cultural industries.